East African Breweries (EABL) has extended its commercial sorghum growing project to Siaya in an effort to secure more supplies for its low-cost beer brands. EABL has in the past few years increased its partnership with sorghum growers in various parts of the country as it seeks to reduce reliance on the relatively expensive barley, part of which is imported.

The growth of products made from local sorghum means the company will have access to cheaper raw materials whose supply can be better managed. The company is betting on growing consumption of its Senator beer brand to expand market share in the low-end segment where increased competition is expected from the new laws legalizing traditional, often cheap, liquor.

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Five of the world’s richest men have pumped billions of shillings into the Kenyan economy in the last five years confirming Nairobi’s position as East Africa’s investment hub. Nigeria’s Aliko Dangote, India’s Mukesh Ambani, Ratan Tata and the Sanghi brothers and Egypt’s Mansour brothers top the list of the world’s tycoons and rich families whose companies have recently put billions of shillings in new investments or expansion of established businesses.

Much of the investments in key sectors of the economy include manufacturing, automotive, energy, property and mining. This has been made in the past three years of global economic turbulence, confirming the billionaires’ faith in Kenya’s resilience.

Investment analysts said Kenya’s key attraction lies in the promise of a large and growing consumer goods market of 130 million people that has come out of East Africa’s integration project.

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