| 40 years of Engineering book, foreword |
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| Written by Administrator | ||||||||||||||||||||
| Thursday, 09 June 2011 15:24 | ||||||||||||||||||||
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In 1970, the East African Institution of Engineers was jusr budding from creating the initial outline of the Kenyan (and East African) landscape. In Commemorating their first 25 years, they had but one question to ask: ‘What will East Africa be in the year 2000?’ In 2011, we not only answer that question ten years later, but we look ahead and ask ‘What will Kenya be like in the year 2030? We all have the vision, but do we have the capacity and resources to see it through? We shall explore the developments, changes and strides made in the last forty years Engineering in Kenya. We shall consider each decade, each sector - analyze the ups and downs, seeking expert opinions on key issues and display corporate, government and other institution’s, individual profiles.
40 years Engineering is a maxi-format, coffee table book showcasing the Engineering progress in Kenya for the last forty years. It will feature sectors (of different engineering disciplines) in two tiers: Developments in those decades and the different disciplines in each sector. For example, energy has hydro, solar, wind, e.t.c other sectors include: Government | Authorities | Infrastructure | Energy | Industry | Manufacturing | Water | Training | Building | Communications | Contractors | Services | People | Vision 2030 | Trivia
The first print run will publish 20,000 copies and of these, 75% will be distributed locally. The main distribution centers will be: Corporate Offices (for use at the reception), Universities and Colleges, Libraries, Bookshops, Gift-shops, Airports, 5-Star Business hotels, Embassies and Diplomatic Missions. Internationally, the book will be sold online and also sold to affiliate Universities and Engineering Associations, Public Libraries (mostly Universities) and in Gift-shops that stock Kenyan-ware. For the companies and organizations profiled in the book, we shall provide Individually branded copies with their logo silver embossed on the front cover. This will serve as a Publicity tool as reminders and gifts to potential clients and clients as Direct benefits for you Direct market exposure to your clients, partners and the general public about your company and products. The ideal PR tool for you. Quite often, the Engineering sector is unknown to the public, and some of the great projects and breakthroughs have passed unnoticed over time. this will be an open ‘bragging’ platform to showcase your might or uniqueness. This will be an opportunity to celebrate your brand – not just within the Engineering community but also with your customers and clients. It will also give you an opportunity to write your own story – controlling the message out there (up to a certain extend as content will be edited for factual inconsistencies). This will be a great personnel handbook, and personalized copies can be used by your sales team for presentations and gifts. Participating in this project will have served a necessary Public Service duty to inform, remind and educate other about your company and brands. How to participate generally, we shall accept all submissions in the form of advertorials, except those submitting forewords and expert opinions (editorial content alone). An Advertorials include: editorial (a written summary of your company, products, chronological journey to 2011, milestones, the future, e.t.c. All editorials will be 700 words per double spread or 200 words for a single page entry. Designs and Photos: these include a company and product logo, visual presentations either in terms of photos or designs (or Advertisements), depending on your preferences. Also include the company website and telephone numbers for the page. A separate listing entry form will be filled out in the appendix, in the 2011 40-year Engineering Directory. Note: your photos must of be of high quality and original or licensed material We offer separate facilities for photography if needed. |
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| Last Updated on Tuesday, 04 October 2011 07:27 |
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