The Association of Kenya Insurers (AKI) are betting on road safety measures being implemented by the National Transport and Safety Authority (NTSA) to bring sanity on the roads and impact positively on the insurance industry.
The Associations chairman, Justus Mutiga, says the new rules if implemented fully will minimize risks on the roads and bring down the cost of insurance hence ensuring more people access quality cover.
As the umbrella body of insurers in Kenya, we are keen on safety on our roads since Road Traffic Accidents also impact our industry especially motor insurance class of business under which we continue to pay a lot of claims, says Mr. Mutiga.
The new regulations requiring public service motor vehicles to be fitted with speed governors and also restrain motorists from drink-driving and over speeding have gone a long way in helping curb road carnage,he adds.
Last year motor insurance incurred net claims totaling to over Kshs.18 billion with 18 insurers suffering losses in the private motor insurance category.
Mr. Mutiga says part of the huge loss was also due to failure by underwriters to adhere to the prescribed motor underwriting guidelines issued by the Insurance Regulatory Authority (IRA).
Speaking on behalf of the Transport and Infrastructure Cabinet Secretary, Eng Michael Kamau, , National Transport Safety Authority Chairman Lee Kinyanjui,, said the Government will ensure the momentum created in addressing road safety challenges is sustained and maintained.
We will continue implementing the ongoing road safety programmes with an aim of reducing road crash fatalities that have since reduced by about 19%. We expect all stakeholders to play their rightful role in ensuring safety on our roads,Eng. Kamau speech highlighted.
During the ceremony, organized by AKI to recognize individuals and institutions that have made significant contribution to road safety, no Radio or TV station was feted under the media category.
This year, we feel they was no meaningful effort by electronic media houses to actively engage in road safety awareness initiatives apart from simply reporting on accidents as they occur and giving regular traffic updates, said Mr. Mutiga.
He urged the media to actively engage in road safety issues to enhance public responsibility on road use.
The Awards ceremony kicked off a road safety campaign to be conducted by AKI ahead of the December festive season, which is always characterised by an upsurge in road accidents.
The campaign whose theme is Drive Safely, Save Lives, seeks to reduce road accidents by 10 percent within the next six months. It involves rallying road users to pledge to be more cautious on the road to save lives.
AKI has been carrying out quarterly road safety campaigns over the last decade through public awareness messages in the media.