GM Ventures into the heavy duty sector; a move to stay on top

Last Updated 13 years ago by Kenya Engineer

General Motors East Africa (GMEA) launched its new Isuzu EXZ prime mover, an E Series heavy-duty Truck and Tractor Unit in an event dubbed “Isuzu Strong, Kenya Strong” a move that sees its entry to the heavy duty sector.  The Cargo Truck which is engineered with the SEE Technology: Safety-protecting drivers and the cargo, Economy-to benefit the customers and Environmentally friendly- a move of the Isuzu brand going green is aesthetically and economically designed for the comfort of the driver, comes with a new seat that conforms to euro regulations which ensures that in case of a collision, the seat guarantees that the driver’s neck and spine are not injured. 

The Management in both General Motors East Africa and Africa this development is set to further ingrain the firm’s market dominance.

“Entrance into the heavy duty truck segment demonstrates GM’s confidence in the East African economy and its commitment to continuing to roll out of innovative products to meet customer needs,” said GM Africa president and Managing Director, Mario Spangenberg speaking at the event yesterday.

“We believe this prime mover will further strengthen our market leadership by partnering with customers to provide them with the competitive edge in their own businesses.” She said, adding, “This heavy-duty truck will support transporters and distributors in growing their business between the towns, cities and countries within East Africa,”said GMEA Managing Director, Rita Kavashe.

With over 14000cc engine capacity fit to achieve an operational less stress, it has 20% more durability than its like in the market which means long life, low maintenance and better fuel economy. Other specs include its new transmission with 16 forward gears and two reverse gears which means a better multiplication for the torque of the engine which improves hill climbing. 

The trucks have an aerodynamically design cabin to lessen drag-air resistance to an object in motion-limiting the force used and hence lessen fuel consumption by up to 4%. 

“Isuzu and GMEA are pivotal to the company’s strategy for expansion in the fast-growing markets of East Africa. Strengthening of GM’s sales and service network in the region is vital in ensuring quality service to customers,” said Mr. Spangenberg.