With the onset of the COVID-19 pandemic, the events industry is probably one of the worst hit industries.  Players in the events industry have realized the need to make tough decisions quickly. Since the onset of the pandemic, hundreds of events have been cancelled all over the world, and waking up to the news of cancellations or postponements has become the new normal.

In today’s rapidly changing environment, preparedness and crisis management should be integral aspects of event planning. Many organisers now wonder whether their meeting can still go ahead. In most cases, the answer should be yes, whether that means at a later date or in an alternative format.

Global Exhibitions INC has lined up a series of online B2B Exhibition Platform – the Global Trade Week Virtual Expo.

The Global Trade Week draws participation from various industries including; manufacturers, producers, service providers, imports & exports partners, logistics, and others.

After the successful Jiangsu Brand Silk Road Virtual Expo 2020 that kicked off on 18th of June 2020 and ended on the 22nd of June 2020, Global Exhibitions INC has lined up the Africa Digital Trade Week that kicks off on the 29th of June 2020.

“China – Africa Digital Trade Week” is a unique and dedicated B2B platform that serves your direct project needs. We have developed a industry specific e-commerce platform, which services the trade interaction between industry professional who attend on site exhibitions. Our platform allows you to continue to trade and conduct business through our platform.  Both African and Chinese Manufacturers can post their products on line, and looking for export and import opportunities.

Over the past few weeks, a significant number of meetings and conferences have been redesigned as virtual events. If adaptable, this meeting format is probably the best alternative in these challenging times. By their very nature, virtual events allow attendance irrespective of travel restrictions and facilitate the delivery of information. Moreover, this format is perfectly compatible with event marketing and sponsorship strategies while allowing planners to be ready for any eventuality. And as long as they are strategically planned using the right technologies, virtual events can even reach a wider audience than traditional live events.

Yet another option is to hold Hybrid events which have a mix of live and virtual components. In this model, a number of people may be present at a physical location, while the audience at large attends the event remotely. Hybrid events have several advantages: they may attract sponsors who would not have otherwise been drawn to a live event, and if needed, they can be easily modified and turned into virtual events. On the other hand, the logistics involved in this type of event are more complex, as they require two kinds of infrastructure: physical and digital.

All event types have their advantages and disadvantages, whether in-person or remote. For organisers, the challenge lies in identifying the meeting model that suits their needs best. Presently, hybrid and live events have been a top consideration for associations and organisations that have events lined up.

Global Exhibitions Incorporated Limited is an Events and Exhibitions Management company duly registered in Kenya and operating in the entire East African region. It is a subsidiary of MIE Groups, one of the largest Exhibitions Organizers in the World with its Head Office in Dubai, UAE. MIE Groups pioneered the channel for Chinese companies to participate in Middle East and Africa exhibition and continues to promote trade between different countries.

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