Samsung Electronics has added another product in their portfolio of Home Appliances. With the ‘Built for Africa’ initiative, they present the Dura cool Smart range of products-specializing in refrigerators. The Dura cool Refrigerators are designed for Africa equipped with the cool pack that allows the refrigerators to stay cool even without power. Speaking at a conference in August 2011, about the Company’s plans to establish a research and development centre in Kenya, Samsung Electronics East Africa’s Chief Operating Officer, Robert Ngeru concurred; “Food can be preserved for longer hours even during power black outs. Dura cool maintains 0 degrees for 3hours during power cuts while conventional refrigerators turn to positive degrees within 40 minutes while frozen food defrosts.”

The features that qualify the product as newsworthy are: its Digital Inverter Compressor automatically adjusts to cooling demand, boosting energy efficiency; No Frost Technology- prevents water drop formation, which can create mould and bacteria production, ensuring hygienic food storage and the EZ Slide Out- with pull-out shelves that slide out to ensure easier organization and removal of items, hence utilizing maximum space. Moreover, the Digital Inverter Compressor comes with a 10 year warranty.

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