Car and General (C&G) and Cummins has today, March 15, 2017, signed a joint venture agreement to merge sales, services and support of Cummins products in East Africa. The 50:50 pact commencing in April 2017 will see C&G renamed to Cummins Car & General Limited with operations in Kenya, Tanzania, Uganda, Ethiopia, South Sudan, Rwanda, Burundi, Djibouti, Eritrea, Somalia and Seychelles. Cummins Inc is an American based manufacturer specializing in engines and power systems.
Speaking at the signing ceremony, Car and General, Managing Director, Vijay Gidoomal said” we are very positive and excited about this partnership as it presents a great opportunity to scale our business in the next five years. For me the most important thing is getting closer to our range of customers with the best level of services and technology thus increasing customer service.”
“This venture will also help us to continue developing the best products at the right prices that are fit for the market with expectations of increasing current market share from 12 per cent to about 20 per cent in Kenya, which will be the measure of our success,” Vijay stated.
On his part, Managing Director and Vice President of Cummins Africa Middle East, Gino Butera said, “We are excited to partner with C&G. Over the past 10 years, they have grown the Cummins distribution business in East Africa and we see untapped growth opportunities to expand Cummins’ customer support in the region”.
Car & General was first appointed as an approved Cummins distributor of Power Generation products in 2006. The company leveraged its existing network and established a strong presence in Kenya, Tanzania and Uganda, gaining over 15% market share in the genset market. Consequently, Car & General was soon awarded distribution rights for Cummins’ full range of products and services.