Wabco Trading Company officially commissioned their first African Falken tyres office on August 1, 2016 in Nairobi. The office is located in the quiet suburbs of Parklands, will host a variety of tyres accommodating personal to SUV, Track and off road vehicles. The KES20million facility will offer high quality service tyres to ensure complete satisfaction to customers.
Falken Tyres is part of a bigger company known as Sumitomo Rubber, a Japanese company that deals with manufacturing of Dunlop, Falken and Sumito tyres. Falken and Dunlop are the major brands sold in Kenya through Wabco and Sumitomo distributors respectively.
Giving the keynote address, CEO of Sumitomo Rubber South Africa, Mr. Riaz Haffejee congratulated Wabco for opening its doors into the Kenyan market. “It is an honour to be part of this great expansion in our financial market and am sure you will enjoy a thriving business in the tyre industry, “he noted.
“We are also excited that your business venture will create job opportunities for many young Kenyans who are looking for employment considering the high unemployment rate in Kenya,” Riaz observed.
Riaz also acknowledged that the Kenyan market offers a good retail market unlike other countries where tyres aren’t sophisticated and don’t have the correct product range creating a haphazard way of selling tyres.
Present at the event was Wajir Senator, Hon. Abdirahman Ali Hassan encouraged more investors to tap into various sectors of the economy so as to spur growth in Kenya. He said that with the huge expansion of infrastructure in the energy sector and transport improvements will immensely improve the living standards of the Kenyan people.
Tyres are the most important part of a car and studies show that tyre safety is a critical element especially in maintaining proper tyre pressure, observing tyre and vehicle load limits and proper inspection of tyres irregularities are the most critical things you can do to avoid tyre failure like flat tyre, blowout or tread separation.
Wabco management intends to expand its market to Mombasa and Eldoret counties as part of its future plans.