… Redefining the economy tractor market benchmark
Transport solutions provider CMC Motors Group, has announced plans to strengthen its agricultural offering on the back of increased demand for farm machinery. As part of the plans, CMC Motors has introduced to this market, the New Holland TT4 economy utility tractors.
Speaking at a launch reception for the firm’s customers in Kisumu, CMC Motors Chief Executive Officer, Mr. Mark Johnson attributed the growing demand for mechanized agricultural solutions to increased economic production activities at the county level.
He noted that the growing entry of a largely youthful and professional social class of agri-business entrepreneurs that favour mechanized farming solutions has created a latent demand for tractors and related implements.
“At CMC Motors, we have noted a close to 30% growth on tractor orders placed with us, largely from farmers, building and construction contractors and the public sector particularly county governments’,” Johnson said, adding that, “The New Holland T4 economy utility tractor range redefines the tractor market with its versatility as an all-round workhorse in the farm and beyond.”
The firm’s release of the New Holland TT4 Tractor model, he added, provides a reliable and economical solution for small and large scale farmers. The new TT4 tractor series is built upon the success of the preceding TT range, which was first released by New Holland in 2005 globally.
In Kenya, CMC Motors Divisional Manager, Alexander Makaa, said the firm has sold over 3,000 TT series tractors countrywide in the last ten years and will be hoping to leverage on the brand reliability to double the units sold by the year 2020.
“With such marked success on the New Holland product, at CMC Motors, we have also enhanced our after sales support with dedicated rapid response field service teams and spares centre at all our branches,” Makaa said.
He noted that New Holland Agriculture’s formula for outstanding performance in agricultural and related accessories involves mixing raw power and superior control with the ultimate in customer flexibility. He expressed optimism that the new TT4 tractors, will claim their deserved market position as the natural choice for livestock, arable or related agricultural contracting applications.
The new TT4 range features various upgrades from its predecessor line-up including a revolutionary straight rear axle built to withstand 5-ton compression weight, an NEF turbo engine, constant mesh gearbox with an option of synchromesh and rotary pump with bosh upgraded injector pump.
Locally, New Holland customers will have a choice of four models in the TT4 series including the 80 HP 2WD, 80 HP 4WD, 90 HP 2WD and 90HP 4WD tractors.
The new models offer excellent maneuverability, ergonomic comfort and fuel efficiency; allowing it to be used in a wide range of agricultural and non-agricultural tasks including front-end loader activities, hauling work.
Built with versatility in mind, the TT4 range are simple to operate, easy to maintain and built to go the distance while offering maximum uptime and reduced maintenance cost in haulage, ploughing and rotaring functions.
Sold and serviced by CMC Motors Group in Kenya, New Holland tractors are manufactured by New Holland Agriculture, a brand of CNH Industrial N.V. (NYSE: CNHI /MI: CNHI) a global leader in the capital goods sector with established industrial experience, a wide range of products and a worldwide presence. New Holland Agriculture’s reputation is built on the success of their customers, cash crop producers, livestock farmers, contractors, vineyards, or grounds care professionals. They can count on the widest offering of innovative products and services: a full line of equipment, from tractors to harvesting, material handling equipment, complemented by tailored financial services from a specialist in agriculture. A highly professional global dealer network and New Holland’s commitment to excellence guarantees the ultimate customer experience for every customer.
New Holland Agriculture Middle East and Africa Region Business Manager, Mr. Yasin Seker, confirmed that feedback received from the product users in Kenya has continued to play a key role in New Holland Agriculture’s research and development (R&D) Programmes.
“Kenya is perhaps one of the most important market in Africa for New Holland Agriculture and is constantly providing crucial product improvement feedback to the product development teams. Such feedback to the R&D team plays a key role in the enhancing New Holland Agriculture’s overall commitment to continue innovating and adapting to market demands in support of our local distributors like CMC Motors Group,” Seker said.
The locally available New Holland Agriculture tractor models, he said feature a wide selection of tropicalized features including front axle options allowing customers to enhance their field productivity.