Last Updated 14 years ago by Kenya Engineer
Samsung Electronics yesterday launched its latest product in the country’s market, Galaxy Note II Smart phone at the Sarova Hotel in Nairobi. The launch of the device is considered as part of a strategic commitment to bridge the digital divide in Africa.
“The firm’s strategy to enhance Smartphones penetration is based on growing demand locally”, explained the firm’s deputy managing director, Robert Ngeru during the launch.
He explained that the demand for Smartphones is currently being fueled by growing mobile data usage on the local 3G mobile networks.
”Samsung estimates that 50% of internet connections is exclusively on mobile devices, effectively confirming the need for further Smartphones penetration”, said Ngeru.
With investments in new generation mobile phone technologies expected to reach the $1.5 billion mark by 2015, Ngeru disclosed that Smartphones are outselling personal computers at the ration 4:1 in key African markets such as Kenya, Nigeria ad South Africa.
This year Samsung has made several improvements on the devices. They introduced ‘Premium Suite’, a software upgrade which provided enhanced user experiences. In September, they expanded the category with the Galaxy Note 10.1-inch large screen, multiscreen feature and a more natural S Pen.
Samsung has been on trail of unveiling the device in different parts of the world with the previous one being New York.
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