The government, has this week, sent out yet another clear signal confirming its commitment to streamline management capacity in the sugar sector with the appointment of the first ever lady managing director at South Nyanza Sugar Company Limited.

In a historic move, the Cabinet Secretary for Agriculture, Livestock and Fisheries Mr. Felix Koskei, has confirmed the appointment of Ms. Jane Pamela Odhiambo as the new Managing Director at the South Nyanza Sugar Company Limited (SonySugar) based in Awendo Township, Migori County.

The confirmation is contained in a special issue of the Kenya Gazette dated 30th May 2014 and effectively heralds the passing of an era with Ms. Odhiambo now assuming office as the first ever woman to sit at the management helm of a public owned sugar miller.

While welcoming her appointment, Ms. Odhiambo, a veteran Marketing and Business Development expert pledged to unveil a robust growth plan for the sugar miller in coming days.

“The appointment celebrates the intellectual acumen of all women and I will be sparing no energy to ensure that Sony Sugar delivers against its mandate,” Odhiambo assured. She added, “In coming days, we shall be unveiling a new business development strategy for Sony Sugar geared at facilitating growth through product diversification and cost efficiency.”

A graduate of the University of Nairobi and currently undertaking her PhD in Global Business Management, Ms. Odhiambo has previously worked at Kenya Breweries Limited (KBL) and has been serving as the Acting Managing Director at Sony Sugar.

Prior to her appointment as the Acting Managing Director last August, she had been serving as the sugar miller’s Head of Marketing and Business Development and is credited with the development of the SonySugar brand.

With her appointment as the substantive Managing Director, Ms. Odhiambo now takes over the leadership mantle from Mr. Paul Odola with a clear brief to oversee the sugar miller’s transformation.

Through an inter-ministerial programme covering the Ministry of Industrialization and Enterprise Development and that of Agriculture, Livestock and Fisheries, the government has outlined a strategy to transform government industries in the sugar sector. The strategy is part of the government’s job creation and industrialization road map geared at increasing Kenya’s manufacturing base to 20% of GDP up from the current 9% by the year 2020. The strategy also seeks to create an additional 5million jobs.

Established in 1976, Sony Sugar, located in Migori County serves over 25,000 cane farmers in four counties – Kisii, Migori, Homabay and Narok. The South Nyanza cane growing belt covers Homabay, Gucha, Transmara, Kuria, Migori, Uriri, Rongo, Kisii South, Ndhiwa and Awendo.


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