The new super UHD television boasts prime picture quality featuring such as ColorPrime technology, ultra Luminance, a 4K In-Plane Switching (IPS) panel and a Prime mastering engine to offer a truly premium, cinema-like experience. The new set is a premium tier above the company’s ULTRA HD TV and spans three overarching themes —prime picture, prime design and prime smart, functions that provides a total immersion experience and a touch of sophistication.
“With our efforts to provide a stunning 4K viewing experience, we strongly believe that the super UHD TV will reinforce LG’s brand as synonymous with life-like picture quality, elegant design and convenient smart features,” said Moses Marji, Marketing -General Manager LG East Africa.
“We are also furthering our advancement in cutting-edge, premium display technologies and convenience-enhancing TV features to place the company in a very favorable position as a global premium TV market leader”. He added
LG’s Super UHD TV ColorPrime technology magnifies the range of colors that can be displayed on screen. It also utilizes the full color spectrum to render a wider range of hues and shades, thereby creating greater image depth and realism.
Its ultra-Luminance technology continuously analyzes the brightest and darkest parts of the displayed content in order to improve the extended expression range of brightness with higher peaks and enhanced contrast ratio. Equipped with LG’s 4K IPS panel, the TV renders detailed images at extremely wide viewing angles.
The new Super UHD TV also runs on the simple and intuitive upgraded LG’s webOS 2.0 Smart TV user interface. With webOS 2.0’s simple switching and new user interface, video content can carry out additional content searches without interrupting the current viewing content. Additionally, booting and loading times have been improved and favorite channel is added to the launcher bar without having to interrupt the action already being shown.
The Super UHD TV also features the LG Magic Remote, an easy to use latest technology for controlling Smart TV for the most convenient, stylish and advanced user experience.
On the sound front, LG teamed up with premium audio manufacturer Harman/Kardon to give the new LG’s Super UHD TV a deep, rich sound system that incorporates 4.2 Ch. 60W speakers and ultra-Surround system With LG’s Smart Sound Mode automatically selecting optimal sound settings to clarify and crystallize individual sound characteristics.
The Super UHD TV is available in the local market and can be acquired from LG brand shops and from all hyper markets with the support of the local distributor Opalnet.